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Planet or
Plastic?
Challenging the plastic crisis through creative awareness, street drama, and community mobilization.
20+
Awareness Events
Mime/Drama
Methodology
2
District Reach
The Choice
A Suffocated Planet
Plastic pollution is choking our waterways and poisoning our soil. Addressing this requires a fundamental behavioral shift. Our "Planet or Plastic" campaign asks a simple yet powerful question to every citizen.
"We used street theatre to bypass language barriers and hit the emotional core of the issue."
Campaign Goals
Reduce plastic waste entering ecosystems.
Educate on health impacts of reduced plastic.
Inspire switch to cloth/jute bags.
Mobilize youth through creative arts.
Impact
Community Response
Conducted over 20 interactive events across Hooghly and North 24 Parganas, reaching thousands. The use of mime and drama proved particularly effective in engaging diverse audiences.
Awareness Rally
Community Survey
Project Snapshot
- Timeline
- July - October 2019
- Collaborators
- SAHAY (NGO), Taraknath Maternity Center, Kalyan Bharati, Satyabharati